Search Engine Optimization (SEO)
- Introduction to SEO: What it is and why it matters
- How search engines work: Crawling, indexing, and ranking
- Keyword Research: Techniques, tools, and search intent analysis
- On-page SEO: Meta tags, header tags, URL structure, internal linking, image SEO, and content optimization
- Off-page SEO: Link building strategies, backlinks, guest posting, social signals
- Technical SEO: Website speed, mobile-friendliness, XML sitemaps, robots.txt, canonical URLs, schema markup
- Local SEO: Google My Business, NAP consistency, local citations, reviews
- SEO Tools: Google Analytics, Search Console, keyword tools, audit tools
- Content Strategy: Creating SEO-friendly, user-centric content, avoiding keyword stuffing, analyzing CTR
- E-commerce SEO: Product page optimization, user reviews, schema for products
- SEO Reporting and Site Audits: Metrics, KPIs and best practices
- Advanced Topics: AI's impact on SEO, Voice Search Optimization, Mobile SEO
- Common pitfalls & recovery: Google Core Updates, link disavow, keyword cannibalization
This comprehensive SEO course equips learners with the knowledge and practical skills needed to optimize websites for higher search engine rankings. From foundational concepts to advanced technical strategies and real-world tools, you'll learn to develop and execute effective SEO campaigns that drive organic traffic and improve online visibility. Perfect for digital marketers, content creators, and web professionals aiming to master SEO in 2025.